A story of places, people, and moments. Marking a new chapter in Sabato De Sarno’s ever-evolving vision, the House unveils a new campaign starring Kelsey Lu and Debbie Harry, captured through the authentic and intimate lens of famed photographer Nan Goldin to present the Gucci Blondie handbag and Cruise 2025. The campaign is an ode to the timeless allure of London—where the collection debuted, and the House’s deep connection to the city.
Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Photographer: Nan Goldin Director: Benoît Delhomme with Nan Goldin Stylist: Francesca Burns
Music mixed by Mark Ronson Additional production and arrangements by Julian Dobson Blondie – Heart of Glass (Gucci version) Yakamoto Kotzuga – Fuga Tirzah ft Coby Sey – Devotion Koreless – Sun (BBC Maida Vale Sessions)