We Will Always Have London

Client:
Gucci
Production Co:
Crockett Productions
Locations:
London, UK
A story of places, people, and moments. Marking a new chapter in Sabato De Sarno’s ever-evolving vision, the House unveils a new campaign starring Kelsey Lu and Debbie Harry, captured through the authentic and intimate lens of famed photographer Nan Goldin to present the Gucci Blondie handbag and Cruise 2025. The campaign is an ode to the timeless allure of London—where the collection debuted, and the House’s deep connection to the city.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer: Nan Goldin
Director: Benoît Delhomme with Nan Goldin
Stylist: Francesca Burns

Music mixed by Mark Ronson
Additional production and arrangements by Julian Dobson
Blondie – Heart of Glass (Gucci version)
Yakamoto Kotzuga – Fuga
Tirzah ft Coby Sey – Devotion
Koreless – Sun (BBC Maida Vale Sessions)

Credits

Production Company
Crockett Productions
Producer
Jordan Maxwell
Production Assistant
Adam Sarr
Production Assistant
Jamie Nowicki
1st Assistant Director
Danny Stoker
2nd Assistant Director
Alix Williams
Runner
Ana Muether
Runner
Oliver Bury
Runner
Gywnn Ellis Mann
Runner
Marisa Cox
Location Manager
Amrit Sahotay
Steadicam Operator
Mathieu Caudroy
Focus Puller
Ciro Candia
Clapper Loader
Jack Ainsworth
Focus Puller
James Smith
Clapper Loader
Liam Reardon
Camera Trainee
Luca Candia
Key Grip
Freestyle Grips
Grip
Kevin Foy
Grip Trainee
Mo Abdi
Video Playback
Marc Booth
Gaffer
Phil Penfold
Electrician
Simon Ingram
Electrician
Mike Casserly
Electrician
Oscar Whaley
Electrician
Paul Toomey
Electrician
Scott Heapy
Electrician
Tony Higgins
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